Creating a visual identity for a new campaign that is focussed on tackling dog theft, while ensuring there is room to expand the campaign in the future. This concept was designed in mind for the South Wales Police, this meant that it was important for the logo to be bilingual, including both English and Welsh. I chose a paw for the logo as it is easily recognisable and could represent pets other than dogs if the campaign chose to expand in the future. I also chose to incorporate a location marker as part of the paw as knowing the location of your pet seemed like a key part of the campaign.

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